Logos + Monomarks
There is a lot more that goes into creating a logo design behind the scenes. It’s not just about suppling a digital asset for a business card, packaging, etc.
Before I even grab my tools (in illustrator), I start my research of the customers competition and find a hole to give them a better position in the marketplace and elevate their brand awareness.
The following is a collection of logo + marks for both client work and personal projects.